Every tea lover, and even some book lovers who fancy themselves tea lovers because of their aesthetic, dreams of having their own tearoom in which to sit and sip and share what they love with the world with the chance of making a profit. They plan tea blends, assorted tea types, house specials, and their own line of tea packaging, but it takes a little more than that to be successful.
Having any kind of successful business depends largely on where the business is located. You can have the best tearoom in the world, but if no one can find it easily there really isn’t a point, is there? One of the most important things in starting a successful tearoom is choosing a successful location. Keep your location in mind when you construct your business plan. As much as you love tea and want to have fun with this, it still needs to make a profit.
Consider your target customers and who lives and works around your shop. Wander around the neighborhood of your new business and get to know the area and the people in it. If people like and know you, they are likely to visit your tearoom. The same is true if your customers know you are selling quality tea, which is why you should make sure you choose your suppliers carefully. Not only do they need to be affordable, but they need to be reputable. If the businesses around you know who to stay away from when sourcing products, be sure to listen to them.
Make sure you have a sound marketing plan. All businesses need a way to get the word out, and while you have a great location and know your neighbors, they aren’t the only pool of potential customers.