Wednesday, 18 April 2012 11:14

Instagram: The Hottest Photo Editing Tool

It has never been easier for run-of-the-mill, amateur photographers to express themselves and wow others through photography.

Instagram, a free app for photo editing and photo sharing, instantly transforms your ordinary camera-phone photos into captivating, artistic creations with dramatic special effects that had previously taken years for professional photographers to learn. Your photos are shared with the thriving photography-loving Instagram community where you can gain followers, Likes and comments. With another click of a button, you can also spread your pieces of Instagram art through other popular social networks, such as Facebook and Twitter.

Instagram’s Photo Editing Charm

Photo Editing AppCEO and co-founder of Instagram, Kevin Systrom, was a Stanford graduate who interned at major tech companies including Google. Systrom and his founding partner, Mike Krieger, noticed the need to spice up camera photography while still providing the same speediness mobile technology is known for. From there and in tune with the trend toward retro visual composition, the pair developed 15 filters to instantaneously enhance mobile photos with vintage artistic effects such as Polaroid borders, saturated colors, soft tones and light leaks.

Instagram has opened the door for the average Joe to be a valued creator and archivist. All around the world, Instagram has become a venue to give each other a peek into our daily lives through its social network, motivating us to listen to our creative desires and inspiring us to really see the world we live in.

Instagram’s Exponential Growth

Instagram boasts impressive statistics and achievements:

  • Fastest app to reach 1 million downloads.
  • Apple’s 2011 App of the Year.
  • Over 50 million registered Instagrammers.
  • 5 million Instagram photos uploaded daily.
  • More than 500 Likes and 80 comments per photo each second.

Now, imagine these achievements with less than 15 employees to date and being exclusively available to iPhone users until April 2012. (In fact, there were 1 million new users within 24 hours when Instagram was made available for Androids in April, a year a half after it was launched in October 2010).

Even companies such as Pepsi and Starbucks, celebrities such as Ryan Seacrest and Kim Kardashian and politicians have hopped on the Instagram bandwagon -- the most notable politician being the U.S. President, Barack Obama, who just joined at the beginning of 2012. With the U.S. presidential election around the corner, politicians are increasingly using Instagram as a campaign tool to give Americans a more intimate glimpse of candidates' day-to-day happenings all across the U.S.A.

It’s no wonder that soon after the 2012 boost of Android users, Facebook bought Instagram for a whopping 1 billion dollars! Although there has been backlash against the deal, the program’s magical simplicity, addictiveness and supportive community could help carry it through the integration.

How do you think Instagram will change now that it’s in Facebook’s hands? Does the Instagram-Facebook deal make you more or less willing to try or stay with the app?

Last modified on Wednesday, 29 August 2012 13:09
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